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Polaris’s data was fully updated on April 12, 2019. Due to changes made by Statistics Canada and/or Numeris some variables were replaced with a new definition, for example, new income ranges were defined. Some variables were removed, such as the immigrant population from Fiji. New variables were also added.

After April 12, 2019, you will have access to new data only. Please update the templates for your customized reports and your scorecards in the targeting module with the new data if any variables are no longer available.

We recommend that you reload your files and recreate your trade areas because Canada Post may have retired some postal codes and geo-coding has been refined to improve the accuracy of the results.Read more