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We updated all data in Polaris on April 12, 2019. Due to changes made by Statistics Canada and/or Numeris some variables will be replaced with a new definition such as new income ranges. Some variables will be removed such as immigrant population from Fiji. New variables will be also added in the updates.

After April 12, 2019 you will have access to new data only. Please update templates of your customized reports and your scorecards in the targeting module with the new data if any variables are no longer available.

We recommend that you reload your files and recreate your trade areas, because some postal codes might be retired and geo-coding has been refined to improve the accuracy of the results. Read more